Philippa Reed

027 4919 884

Chief Executive

Philippa joined the team at Sweet Louise just over a year ago, after working in diversity and inclusion roles for a number of years, as a consultant, as Diversity Manager at Auckland Council and prior to that, as CEO of the EEO Trust (now Diversityworks). Previously she has held senior management roles at the University of Auckland Business School and KPMG.



Rachel Milburn-Shand

021 280 6080

Partnerships Manager

Rachel loves getting out and about, meeting new people. She has a broad background in sales, events and sponsorship. After working in the corporate and SME sector, Rachel wanted to join an organisation that makes a real difference in the lives of others and is excited to be a part of Sweet Louise.

“Our members are such amazing people – their admirable strength and attitude is humbling yet incredibly motivating.  It’s wonderful to work in a team that tirelessly strives to deliver value to their members”

Jenny Cade

027 371 8686

Manager of Member Services & Support Coordinator, Auckland West & North

Jenny is a pharmacist with 30 plus years’ experience in community pharmacy, pharmacy administration, education and training, and health education roles. Aside from work, Jenny has always been active in sport both as a competitor or in support roles such as a coach, team manager or serving on club committees. She currently enjoys being immersed in nature hiking and orienteering with her family and friends.

“Joining the Sweet Louise team is an opportunity for me to contribute in a very special way to the lives of New Zealanders living with secondary breast cancer. I am inspired by the principle Louise lived by; to live life to the fullest and I am excited to help our members achieve this by enabling them to benefit from the support and services offered by Sweet Louise.”


Nicola Roy

027 328 8008

Support Coordinator, Mid-central

Nicki has a Bachelor of Nursing and has worked as a Registered Nurse in a number of New Zealand hospitals, predominantly in Paediatric Oncology. Nicki enjoys meeting people and is thankful to have had the opportunity to live overseas and experience many different cultures.  Nicki’s heart is in New Zealand however and her “happy place” is being with her husband and three daughters up the mountain, in the native bush or on the lake in the central North Island.


“I am both excited and humbled to work at Sweet Louise.  I really value how focused this organisation is on the needs and well being of it’s members.”

Tracy Smith

021 328 835

Support Coordinator, Hawkes Bay, Wellington, Nelson & Blenheim

For the past 22 years Tracy has worked at Mary Potter Hospice as an occupational therapist in palliative care. “Many people I have worked with in hospice have spoken of the positive support they have received from Sweet Louise. I see this role as a privilege, to be able to journey with Sweet Louise Members and to offer care and support as I can,” says Tracy.


Anna Deason

0210 858 3860

Grants Coordinator

Anna has joined Sweet Louise after time out from the workforce raising her three young daughters. She has a background in health research funding and is grateful to be working for a charity that provides such practical support to its members.

“It is a privilege to work for an organisation which works to better the lives of those living with incurable breast cancer. I am looking forward to working with our generous funders and supporters to help create special moments and experiences for our members and their families.”

Christine Healy 

021 178 8167 

Accounts Administrator
Christine is a very accomplished baker and owned and managed her own cafe for years. She decided to give it up last year (although she still bakes) and come and work for Sweet Louise. She says she has always known about Sweet Louise because of Louise Perkins:

“Through mutual friends, I knew of Louise and very much admired her spirit and courage. When this job came up, I thought that it would be lovely to work for an organisation inspired by the life of someone that I knew of.”

Angela Jackson

027 328 8009

Support Coordinator Waikato and Bay of Plenty

Angela has worked as a Radiation Therapist in Wellington and Waikato Hospitals, and more recently has worked in her Whakatane community linking people with services and support that has a focus on mental health and well-being. In her spare time Angela likes spending time with family, drinking coffee, baking and making the most out of the local beaches and bush walks in and around the Bay of Plenty.

“I am exited to be working with such a caring and vibrant Sweet Louise team and am really looking forward to meeting the members in my area”.

Nadine Morton

027 525 1985

Support Coordinator, Auckland Central, East & South

Nadine is a qualified occupational therapist from South Africa, who has worked and travelled overseas for a number of years, before settling in New Zealand with her family in 2003. She upskilled as a counsellor and worked for Mother`s Helpers and as a college counsellor until the end of last year. She has a strong interest in mindfulness and stress management. She is a mother of two teenage girls and her interests include yoga on the beach, music, book club, walking her two dogs and spending time with family and friends.
“I feel very fortunate to be part of such an inspirational organization that comes from a spirit of compassion and kindness. I am looking forward to making a positive difference in our members’ lives.”



Karri Reading

0800 11 22 77

Support Admininstrator

Karri is returning to the workforce after starting a family and migrating to her third country. Originally from the US state of Vermont, Karri worked in the division of Medical Journals and Professional Periodicals of the American Academy of Pediatrics for several years. Karri has a strong interest in public health, not-for-profit organisations, and academic knowledge and resources.